4/29/2023 0 Comments Provoke insights greenbooks![]() "Winning creative should be based on research and insights. Without them, no matter how innovative the creative is, the pitch could be off base. More so, those who received data for pitches, 48% mentioned the speed of resources was not quick enough.Īn agency has one shot to deliver the right message, so research and insights are imperative. Forty-four percent of advertising professionals stated that if there were better availability of research and data, pitches would run smoother and more successful. "Good collaboration and clear understanding of a common purpose," an account executive indicated as success factors.Īnother area of frustration during pitches is having timely access to the appropriate research and data. Interestingly, those who are happy with their experiences when pitching mention teamwork as a key reason for their satisfaction. "Very chaotic, no clear direction until the last minute," a media analyst mentioned when recalling his most recent pitch. Yet, can the harried pace of the pitch process be avoided? Surprisingly, employees believe these tiring work conditions can be prevented if better organization and processes were in place. The demand of pitching is not a new issue management expects employees to give their sweat and tears. ![]() ![]() "It means working 24-7 and completely wears everyone out." It is not shocking that the industry says unrealistic timelines (66%) and long work hours (65%) are key reasons for such frustration. "I hate the pitch process," one account professional confessed, under anonymity. However, according to a survey by Provoke Insights, approximately half (47%) of advertising professionals say they are dissatisfied with the current internal approach to pitching. With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching is occurring more frequently (ANA, 2012). Pitching is part of an advertising agency's DNA it's often mandatory if an agency wants to acquire new business. New York, New York (PRWEB) December 13, 2013
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